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Australian restaurant under fire for mocking peanut allergies in viral Facebook ad

Peanut allergies are one of the most common allergies, and also a potentially deadly one.  So when one Australian restaurant told customers to "Get those Epipen's ready" for a peanut buttery limited-time offer, it didn't go over very well.

Downtown Brooklyn Penrith, a restaurant in New South Wales, is under fire for their new Reese's Bowl advertisement on Facebook.  

"Get those Epipen's ready, because this is going to be worth it!" The company wrote, "it sure screams, get me to the hospital ASAP!

EpiPen is shorthand for a portable epinephrine injector, a potentially life-saving treatment for people with peanut allergies.

Reaction to the Facebook post was swift, with some customers calling it "horrifying" and "disgusting."  A number of comments demanded an apology and for Downtown Brooklyn to delete the post.

In response, the restaurant doubled down on the gag, declaring in part, "We're sorry that this world is so easily offended by the use of words."  It also clarified that their boss, whom they said does have a serious peanut allergy, inspired the advert by saying, "jab me now and call an ambulance cause I want to try that" when she saw a picture of the Reese's Bowl.

Now, there's a Change.org petition demanding Downtown Brooklyn take the "deplorable" post down.  The restaurant shared the petition when it collected 500 signatures and encouraged people to keep signing. The company hopes it'll reach the 5,000 mark so the boss can "print it out and pin it on her office wall."




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