Ready Stayer One: Atari announces plans for themed hotels
With more than 2.5 billion players all over the world spending more than $152.1 billion on games in 2019 alone, why hasn't anyone yet made the gaming experience part of a hotel stay?
Leave that to Atari. The electronic entertainment pioneer has announced plans to open a series of boutique hotels target toward gamers.
The first location breaks ground in Phoenix, AZ later this year, with initial additional hotels planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose.
The company's copy promises "a unique lodging experience combining the iconic brand with a one-of-a-kind video game-themed destination."
And don't expect only retro games to hold modern micro attention spans. The hotels will reportedly feature, "fully immersive experiences for every age and gaming ability," including the latest virtual reality and augmented reality games, as well as venues to hold eSports events.
"When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the 'nostalgic and retro meets modern' look and feel we were going for," noted Napoleon Smith III, a producer of the wildly successful Teenage Mutant Ninja Turtles film franchise reboot, who's leading the venues' development.
"Let's face it, how cool will it be to stay inside an Atari?" he added.
For a sneak peek of the first of the Atari Hotels, check out AtariHotels.com.